07/24/2008: "Shoppers Vote: Whale Museum Receives $4K"
Customers visiting the Patagonia store in Seattle between June 10th - July 19th were asked to vote for one of five a local environmental organizations; the one gathering the most votes would receive a $4,000 grant.
The Whale Museum took a strong lead in the popular vote in the Seattle store of outdoor clothing manufacturer, gathering 107 votes in 4 hours, and was able to hold on to win against the other groups.
The four other participating groups were the Seattle Audubon (www.seattleaudubon.org); Center for Environmental Law & Policy (CELP) (www.celp.org); Interra (www.pugetsound.cc), and Stewardship Partners (www.stewardshippartners.org)
“Our Voice Your Choice program has two purposes: helping local organizations continue the important work of restoring and protecting the local environment, and raising public awareness about the various environmental projects taking place in the community,” said store manager Julia Wright. “There are so many worthy recipients that we are asking the local community’s help in selecting the honoree.”
The campaign is an extension of Patagonia’s corporate Environmental Grants Program, which has generated more than $31 million in grants since 1985 through a policy of giving 1% of annual sales to environmental organizations worldwide. All Patagonia stores throughout the country held their own “Voice Your Choice” event.
“No one is more aware of local environmental issues than the people who live with these issues every day. The Voice Your Choice campaign allows us to involve the local community in grant decisions that will directly affect them,” said Vickie Achee, Head of Marketing for Patagonia’s North America Retail Division. “At the same time, our goal is to encourage environmental activism. The more people who raise their hands, the greater the difference we can make in the future of the planet.”