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11/22/2006: "Spreading The Word; Carroll Style"

(Jim Carroll here-and-there with his tire cover)

SJ Lions Club President Jim Carroll has a talent for marketing, and has come up with a slogan for the San Juan Islands: "San Juan Islands, 247 days of sun shine! Guaranteed to be surrounded by water or your money back!". Not content to simply drive around with the spare time attached to the back of his van, Jim has taken to removing the cover and posing in front of the places he visits in his wanderings around the county.

Least one think this was just a random passing thought, we point out that coming up with slogans is something that Jim does, as Island Guardian columnist Gordy Petersen has pointed out in his column on the branding of the San Juans:

"A little known fact about "Brander Jim" is that he has worked on some famous slogan campaigns. Remember SAY WA? Well Brander Jim came up with the second and third place winners in that contest, SO WA? and WA? Jim also coined the famous Marysville phrase, "Home of the Virgin Mary (okay, just Mary)".