[Previous entry: "FAC & Council Members Meet"] [Next entry: "2nd Council District Community Meeting Scheduled"]

02/12/2008: "Council Agrees on “Provisional” Logo, Do You Agree?"

A new logo has been proposed by the County Council. The new logo (bottom right above) has been informally accepted as the new County logo, which would replace the three different logos now used by various County departments; pending a period for public comment.

The public comment period resulted when the Council was asked why they were making a decision without public comment. It was then decided that there would be an opportunity for the public to review and “vote” on a logo.

When asked what was wrong with the current logo, County Administrator Pete Rose Communications Program Manager Stan Matthews said there were currently three logos being used, and noted the need for developing a single logo that would be the official county logo for business cards and for the new county website ( www.sanjuanco.com ).

Matthews worked with a local graphic designer (Angie Roberts of Graphic Details), to develop the logo but, Matthews noted, “We had a lot of input from the Council, County employees and a lot of informal input from members of the public. Every element of the logo was modified, rearranged or swapped out – many of them several times.” One could be excused for thinking that while now the public may weigh in on the logo, there is some locking in by the County on the proposed design

Matthew states “the provisional logo emphasizes the natural beauty of the county, including islands with green hills, a sailboat, an eagle and a prominently featured Orca whale. The actual whale used was drawn by Council Chair Howie Rosenfeld, after he and other Council Members expressed concern that in an earlier version of the logo, the whale did not look authentic. Rosenfeld is a well known marine artist.”

The public can view and comment on the new logo, and view copies of older county logos at: www.sanjuanco.com/special/logo.aspx.